Once your quest for the right illustrator has ended the next step is knowing how to
instruct the artist to draw what you have in mind. The best way to be satisfied with
Below is a list of questions designed to help organize your requests.
1- How many illustrations do you want?
2- Do you want Fine Art Caricatures/Cartoons or Budget Style. Prices
3- For each illustration provide the following list of the elements to be included in the
composition. For example: a color drawing of a collie dog, walking down a lane, in
profile, past a line of trees with a clear, blue, cloudless sky in background. The dog
should be wearing a collar and have a pleasant expression.
4- Will the art be in color or black and white? Select color scheme
5- Do you want one or more prints or a digital image or both?
6- If you are ordering prints how many and what size?
7- For what purpose will the art be used?
8- What is the eye, hair and skin color of the subjects?
9- Will you be providing reference material or do you expect the artist to procure it?
Some artists will charge for finding reference material as it can be very time
consuming. Consider finding the reference yourself to save fees.
10- Will there be any text on the page? Do you want the artist to provide the text or
leave room for your printer to place the text on the finished art. If you want the artist
to do it which font should be used? If you are using your own printing company they
can superimpose the text on the art.
11- Do you need the artist to design a logo and if so what are your ideas for it?
What is the message you want to convey?
12- Do you want a logo you already have placed on the art? Can you supply a
digital image of the logo?
13- Ask the illustrator to show you samples of art which convey the type and quality
of the illustrations they create, however, do not expect them to have the exact thing
you have in mind. For instance, if you want a picture of a bride on a skateboard and
they have drawn skateboards and brides separately you can be confident they draw
them together. If the artist can draw an airplane but has not drawn a skateboard be
confident they can draw the skateboard.
14- Ask the artist if you will be supplied with a sketch before they go to the final
finish. Do not expect the artist to redraw the picture if you change your mind for the
original lay out without incurring more fees.
15- Be as specific in your instructions as possible to avoid disappointment and
frustration. The artist cannot read your mind so it is vital to provide good, solid
instructions.
16. We are an art studio and do not print invitations or business cards. We supply
the digital art custom made. The printer of your choice will create prints of whatever
you need. We do recommend Kinko's as the do a good job with the printing and
colors.
Written by Judy Cutler, Art Director, Jess Perna Studio, San Diego, CA
Birthday-Caricatures.com
PortraitsbyJessPerna.com
ClassyArtWork.com
JessPerna.com
Retirement-Caricatures.com
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